Junior Digital Marketing Executive - Chennai
Location: Chennai
Education: Any Graduate
Experience:
- 0–2 years of relevant experience in digital marketing or marketing coordination roles.
- Fresh graduates with relevant internships, academic projects, or hands-on exposure to digital marketing may be considered.
Required Candidate Profile: Basic knowledge of Digital Marketing channels, Hands-on exposure to email marketing tools, Basic understanding of SEO fundamentals, Ability to draft and edit technical content.
Key Skills:
- Foundational understanding of digital marketing principles, including social media marketing, email marketing, and content execution.
- Strong written communication skills with attention to clarity, accuracy, and detail.
- Ability to understand and work with technical and industrial subject matter in a structured, methodical manner.
- Working knowledge of tools such as LinkedIn, content management systems (CMS), basic design tools, MS Excel, and email marketing platforms.
- Good coordination skills and the ability to work effectively in a cross-functional, process-driven environment.
- Willingness to learn industrial domains, products, standards, and B2B marketing practices.
Job Description:
- Support the execution of digital marketing initiatives across LinkedIn, email marketing platforms, and the corporate website, in line with approved marketing plans.
- Assist in the development, editing, and publishing of technical marketing content, including social media posts, emailers, brochures, presentations, and case study drafts.
- Coordinate with sales, product, and engineering teams to gather inputs and ensure technical accuracy and consistency in all marketing communication.
- Support routine website updates and assist with basic SEO activities such as content formatting, keyword alignment, metadata updates, and internal linking.
- Assist in the digital promotion of industrial exhibitions, webinars, product launches, seminars, and technical demonstrations.
- Maintain marketing databases, campaign trackers, and support the preparation of basic campaign performance and engagement reports.
