Digital Marketing Specialist - Chennai
Location: Chennai
Education: Bachelor’s degree (or equivalent) in marketing, communications, or a related field
Experience: 1 - 2 Years
Required Candidate Profile: Should have experience in handling analytical tools and lead generation.
Key Skills: SEO/SEM/SMM, content marketing, Email Marketing tool, basic knowledge of website development, MS Office, Excellent communication and presentation skills
Job Description:
- Establishing goals and objectives in order to reach our customers through appropriate marketing channels.
- Conducting competitor research and analysis.
- Should handle analytic tools and project forecasting reports.
- Collaborate with team members to optimize automation as well as the lead-nurturing process using email, content, events, and other social channels.
- Create and distribute monthly reports on critical metrics for lead generation, content creation, website traffic, and other KPIs.
- Assist the Digital Marketing Manager in the development and execution of campaigns, including content creation, new product launches, and social media.
- Developing a cold database for future campaigns.
- Ensure that all content provided on websites complies with firm standards and is SEO-friendly.
- Coordinate with UI/UX developer for new page development.
