An essential component of our corporate social responsibility is to care for the underprivileged and challenged sections of our society. We endeavor to make a positive contribution by supporting a range of socio-economic, educational and related initiatives. Many of the community projects and programs are driven by active participation from our employees. Nurturing experiences and personal opportunities are also provided for those in the community who have little or no access to any assistance.

The company has been promoting recognition of gifted but challenged people in different spheres. The first initiative was the dedication of calendar for 2003 to Rasa, an organisation dedicated to rehabilitating children / adults with special needs using theatre arts. The calendar for 2006 was dedicated to 30 year old Udayakumar a Spinal Muscular Atrophy patient with a flair for painting. Similarly, the calendar for 2007 featured paintings by two brave young artists 30 year old Narasimhalu (afflicted with cerebral palsy) and Janarthanan (15 year old who lost both hands and one leg). The calendar for 2008 featuring excellent paintings and sketches is dedicated to Mehatab Alam, a 17 year old autistic person with mild mental retardation and an artist par excellence.

As a first step towards a direct help, we inducted two physically challenged persons into our organisation in 2006 with plans to raise the numbers to at least 5 by 2008.

Education has been and continues to be a primary focus area for the company. A start has been made by instituting two scholarships for students from Government schools to pursue a career in Engineering by taking care of all the tuition expenses for the entire duration of the four year course. Plans are on the anvil to set up an educational charitable trust.

An initiative like feeding at orphanages has been a regular annual feature for the past several years with total participation by the employees. Free footwear for young school going children has been started this year. Talks are on with NGOs to formalise and corporatise these initiatives.